One day, while riding the awesome Tygerberg Trails in the Hills of Durbanville, I decided to establish a brand, all my friends could relate to. Keeping it clean, simple and effective, inspired by the people who Ride For The Sake Of It, the idea of Dirt Apparel was born.
I decided to take my time doing research, testing products and improving them. Dirt Apparel was kept off the grid for two years. I sourced the perfect fabric, perfected the fit, perfected the printing methods and colour schemes, all to ensure the best quality and durability from our products.
Dirt Apparel has shown amazing growth thanks to all the support from the public and our sellers.
Inspired by the people, who #RideForTheSakeOfIt.
We strive to produce and supply the finest and freshest cycling apparel and casual wear out there. Whether you’re into simple MTW, downhill MTB, Cross-Country, Enduro, Freeride, BMX, Fixed wheel or Road cycling, we hope you find something you like. Our Apparel is aimed at anyone that share a passion for the great outdoors.
To ensure 100% client satisfaction on all the necessary fields.
If you are not entirely satisfied with a product, our services or anything else please send a complaint in writing to
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PEOPLE WHO RIDE.....FOR PEOPLE WHO RIDE.